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This web site ajaxelectric.com has the following in the web site, "- Industrys First Choice for." Our analyzers noticed that the website also stated " Of all the heat treating methods available salt baths can be the fastest, most efficient, versatile and economical to use." The Website also said " Spacing of Ajax heating elements used for internal heating results in the automatic circulation of salt which benefits uniformity of temperature and heat treatment. Circulation provides precise temperature control. Efficient Use of Floor Space. Ajax provides custom solutions to meet our customers production needs." The website's header had salt bath as the most important optimized keyword. It is followed by furnace, manufacturers, and heat treating which isn't as highly ranked as salt bath. The next words ajaxelectric.com used was ajax.